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Our commitments
Serving our partners
New Routes
1 new previously unserved destination
2 flights/week (flights < 3,400 km)
or 1 flight/week (flights > 3,400 km)
16 consecutive weeks of operations
LANDING FEES
PASSENGER FEES
YEAR 1
75% REDUCTION
75% REDUCTION
YEAR 2
50% REDUCTION
50% REDUCTION
Traffic development
Reduction on passenger fees of between 4% and 20% depending on the airline’s annual growth rate.
Reduction applied from the 1st departing passenger.
Cannot be combined with the new route incentive.
Rewarding volume
Reduction on passenger fees of up to 12% for annual traffic of more than 89,000 departing passengers.
Reduction applied from the 1st departing passenger.
Provided that traffic for the current year is:
- greater than 95% of the traffic volume of the previous year and
- greater than 90% of the maximum traffic achieved during the preceding 3-year period
Our marketing expertise
Our marketing team is on hand to support airlines with their brand visibility and the promotion of their routes.
According to each airline’s strategy and objectives, our team will devise tailor-made action plans. Our expertise is based on perfect knowledge of our customer catchment area and familiarity with regional media.
Online communication
Social Media Marketing
160,000 fans
10,000+ followers
10,000+ followers
10,000+ followers
Optimal online presence across B2C and B2B websites
Newsletters
Monthly B2B newsletter dedicated to travel agencies
1 400 contacts
Bimonthly B2C newsletter
130 000+ contacts
Display marketing
at the airport
or within Lyon and its region
Organisation of
customised events
B2B
Inauguration of new infrastructures, organisation of events in cooperation with local stakeholders, business breakfasts with regional businesses…and more.
B2C
Organisation of anniversary events, treasure hunts, passenger entertainment in the terminals…and more.
Inaugural events
Specific events to celebrate the opening of new routes or the arrival of a new airline.
Annual Airline Workshop
Facilitation of airline and travel agent/tour operator meetings.
Press events
Organisation of press conferences, publication of press releases in the local and regional press, etc.
Trade visits
Our team will coordinate, at your request, meetings with travel agents in our customer catchment area.
Meetings can take several forms: lunches, breakfasts, one-on-one meetings, etc.
Airline marketing team
For more information about the promotion of your brand and routes,
Contact our team who will be happy to help.
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